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What do search engines like Google, Bing, and Yahoo know about your business?

Chances are, not nearly enough.    Of the car dealerships who have received our Internet Visibility Report only 50% of dealers had consistent Automotive SEO coverage.

But what is Automotive SEO?

To put it simply, in order for search engines like Google to know which websites to place in its search results and in what order, it looks for keywords and language usage in five strategic areas:

1. Meta Title (The Title That Google Sees When It Comes To Your Site)

2. Meta Description (The Description That Google Sees When It Comes To Your Site)

3. Car Titles

4. URL Language

5. On Page Text

We’ve done the research and found which language and keywords work best to give local car dealers like yourself the most visibility on the Internet.

The best way to check your SEO is to go to your website.  If you are using Internet Explorer or Firefox, your website Title will appear at the very top of the screen above the address bar.

What does it say?  If it says the name of your dealership then you are missing out!

Next you want to see your website description also known as <meta name=”description”/>.  To view it right click on your website.  When the options appear select “view source”.  What you are looking for is your.  Make it easy to find by clicking search and entering the term “description”.

If your description says “Ford Dealer” or the like, you are missing out!

To learn more about your website’s Automotive SEO score, get our free Internet Visibility Report!