Posts Tagged ‘automotive sem’
Automotive Marketing Reputation Management
Editors Note: This article is written as an extension to an article written by Jim Rodogna of at www.automotivedigitalmarketing.com about customer perception of used car selling tactics. Please read the full article here .
As more and more of the used car buying public begin using the internet prior to purchasing their vehicle used car dealerships must place an emphasis on the tactics they use to “seal the deal”.
When considering a Bait and Switch, the internet would seem to be the ideal place to start. Lot’s of places to place the car at an unbelievable price to get people to come down to the dealership so that you can sell them a real car at a much more dealership friendly price.
Works all the time right?
What’s the worst that could happen? So they complain maybe tell a few friends or family members not to shop with you. In the end no big loss right?
With sites like Dealerator.com, Yelp, and good old Google, one wronged customer who perceives your business to be ethically challenged can now tell thousands not to buy from you. With video and unlimited lines of text!
Imagine if a potential customer sees one of your cars on the internet and decides to look you up on the internet. Below is a search result I got from Google on a dealership in my area. The review shown is the first of 5 negative reviews warning any potential customer NOT to shop there. Naturally I have blocked out the name and location. I’m not trying to embarrass anyone here merely prove a point.
While there are simple methods to alleviate the issue of poor reviews. It is far easier and far more cost effective for dealerships to begin working honestly.
Instead of trying to milk every penny out of a customer treat them well and you will be remembered when friends and family are looking for their next car.
The alternative could mean the loss of any new business entirely.
Sound Serious?
It is.